Publicity Release on my forthcoming book, The New Evolution Diet (UK Version)

publication date: Sep 3, 2010
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nedcover

“the diet that really works”

Brian Appleyard, The Sunday Times

THE NEW
EVOLUTION DIET
Professor Arthur de Vany

Published by Vermilion on 6th January 2011, £12.99 trade paperback

“Art de Vany is a phenomenon!”
Nassim Taleb, author of The Black Swan

Arthur de Vany is a 72-year-old former athlete and respected scientist.  He never works out for more than an hour and a half a week, never counts calories and frequently spends time doing absolutely nothing at all.  Yet he has a staggeringly low body fat percentage and could easily pass for a man twenty years younger.  His secret: his own ground-breaking Evolutionary Fitness programme, which has changed not only his life but also those of thousands of followers around the globe.

Based on his decades-long study of weight, diet and health, The New Evolution Diet is de Vany’s astonishing lifestyle programme.  The first integrated model of a Paleo diet, it looks to our ancestors’ lifestyle of eating a lot and moving a little.  With fascinating insight and research, de Vany proves that we can beat obesity, diabetes and heart disease by living simply on meat, fruit and vegetables – and practically no carbohydrates – and embarking on only brief, intense periods of exercise.  Overturning our current punishing, guilt-ridden approach to diet and exercise, he returns to our long-evolved human instincts for a way of living more in tune with our genes.

Including detailed plans for getting started, with menu ideas and exercise suggestions, The New Evolution Diet will help you to:

  • Shed pounds in a matter of weeks
  • Feel more energised
  • Prevent premature ageing
  • Increase your sex drive
  • Improve your immune system

Encouraging us to give up our controlling attitudes towards diet and fitness, de Vany’s New Evolution Diet will help us all relax and enjoy eating and occasional exercise – as well as giving us the excuse to spend plenty of time at leisure.

Simple and easy-to-follow, The New Evolution Diet will transform your body and help you live a healthier and longer life.

“superman’s slightly fitter granddad”
The Times

Arthur De Vany is Professor Emeritus of Economics and Mathematical Behavioural Sciences at the University of California. A lifelong amateur athlete in Olympic weight-lifting, softball, tennis and golf and a one-time professional baseball player, he combined his background in economics and love of sport to develop his programme, Evolutionary Fitness, thirty years ago. The New Evolution Diet is based on this programme. 

He is an accomplished mathematical and economic scientist who has published 7 books and 100 papers in scientific journals, has lectured at universities all over the world and has featured in the New York Times, the New Yorker, New Scientist, Time, and many other publications. 

Winner of the Mallen Prize for Motion Picture Industry Studies, he is the author of Hollywood Economics, the leading scientific work on the complex statistical dynamics of motion pictures.  He also runs Extremal Film Partners, providing risk hedging for motion pictures.

Now in his early seventies, de Vany is 6’1” tall and weighs 205 pounds, with less than 8% body fat and has lived the New Evolution Diet way for thirty years.

www.arthurdevany.com

Testimonials


“At 38 I am stronger, faster, leaner and more alert than I’ve ever been.  Muscle stiffness is virtually a thing of the past, as are hunger and cravings. My ‘formal’ exercise sessions (as opposed to play) total fifty minutes a week. I couldn’t recommend this more.”

“I’m a 35-year-old female who started this programme at about 146 pounds. I was surprised how easy it was. I dropped six pounds in the first week. My skin looked different – bright, tight, and glowing. Without changing anything else, I suddenly had enormous amounts of stamina. And while I’ve always looked young for my age, I’m now told that I look younger than both my sisters – including one who is eight years younger than I am.”

“Lost 18kg, twenty-year haemorrhoid problem gone, asthma gone, constant cold and chest infections gone, now low body fat rippling with muscle, and flexibility/strength greatly improved (no yoga or stretching), all achieved at middle age with no drugs. Is the happiness I feel the change in hormones or just a natural response to greatly improved health and sense of empowerment? I love the idea that I can be as strong and healthy as I am now in my seventies and beyond. That has to make you feel good! It truly is a new lease on life!”

“As a personal trainer, I started following the recommendations as a test. Now, two years later, I am much faster and stronger. I don’t ever get colds. I never have to worry about being fit. When I tell people I only exercise randomly and for short intervals, they can’t believe it. During checkups, the medical staff often ask me if I run marathons and I smile and say, ‘No way.’”

“I have this afternoon returned all insulin syringes to the pharmacy.  Now, for the first time in seven years, I no longer require injections. I was at the hospital a week ago and was told to continue to follow the diet with the internist’s full support. They concluded, based on blood tests that my blood sugars are stable, I have no shortage of minerals or vitamins and the complications have disappeared.”

“I had a reflux problem for a year. It caused hours of coughing at night when the acid trickled up the oesophagus and irritated lesions that the acid had burned in my throat. I was prescribed Zantac, which worked. A year later I switched to this diet and within a day the reflux had disappeared and has not returned – not once – and that’s eleven years ago.”

“I am now 52 years old. At the age of 48, when I found Art De Vany, I was riddled with injuries and had become obese. Now, I am as strong or stronger than I have ever been. I have lost more than eight inches off my waist. I am comfortable, fit, have a better attitude, slower to anger, have more energy, and follow the programme without effort. Further, I just keep getting stronger, thinner and faster. Now my wife has started following the lifestyle. It works, because we’re built to live this way.”

“My doctor told me that I was headed towards pre-diabetes. I discovered Art’s blog and read everything on it over a weekend and followed his advice. Within three months I was no longer on blood pressure and cholesterol medication. I went from 18 per cent to 8 per cent body fat, my waist decreased from 35 to 29 inches, and mentally and physically I feel and look better than ever! If it were not for this I would be on some kind of diabetic medication by now. Art, your legacy will live on with my children.”

“I have learned this much from Art De Vany: your body wants to be healthy and it knows how to be healthy, but our modern practices throw up barriers to health at every turn. Once you begin to incorporate this into your life you will become better able to understand the signals your body sends you. You will crave the food your body needs for health, not the stuff a typical sugar-addicted mind craves. You will find yourself full of energy and gain the discipline needed to exert yourself without exhausting yourself. You will be calm, steady and pleasant in all aspects of life.”

“I started Art’s plan after my daughter was born. A lifetime of chronic migraines and diarrhoea vanished almost immediately and I am now stronger and healthier than I ever have been. This is doubly important because I am 43 years older than my daughter and I am confident that I will be able to raise and guide her well into adulthood in good health and form.”



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