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My UCLA/Harvard Talk on Extreme Statistics in Movies and Pharmaceuticals
Looking through the slides you will find one that shows the growth (and decay) rate of pharma companies is Levy Stable distributed; the distribution is leptokurtotic and has infinite variance. It is known that the growth rate of pharma companies depends primarily on a blockbuster in their portfolio. This is true of the movies as well; a single movie can change the market share of a distributor dramatically. The downside of this blockbuster effect is that a firm's sales can plummet with the withdrawal of a single drug such as we have seen with Vioxx and Bextra.
Download the slides.
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