Dr. Sejnowski explains this concept brilliantly and simply. He also points to the evolutionary basis not only of this, but of our quick decision modules that give us smarter "gut instincts" than we could ever bring to a complex decision using all its dimensions.
New brain cells are created continuously in the hippocampus where long-term learning is centered and exercise in a rich environment or even just walking in a forest is enough to prevent those newly-born brain cells from dying. Dopamine is the reward signal, but it unleashed a forecasting system that extends that reward into future behavior as the brain evaluates the stimulus to forecast future rewards. BDNF may be one of the hormones, released in exercise, that helps to keep these newly borne neurons alive. His point about the horizon is one economists are familiar with; it turns out some people have shorter horizons than others, so they forecast only a brief period forward and fail to consider long-term implications of their actions. Rather like a politician looking to the next election rather than considering the longer term. Or, the way humans behave during war, when the future is in doubt.
Every precept of the New Evolution Diet gains support from this discussion with a great thinker and scientist.